A couple Mad Men notes this morning.
While reviewing the past couple episodes in preparation for tonight’s first-viewing of the new ep, a couple interesting lines of thought came through.
First off, I’ve noticed in the past couple years, that Mad Men has been leading the charge against DVRing and fast-forwarding through the commercials. While some are going for the “we’ll make them stop and watch the commercials” by turning off the ability in some devices/cable systems, AMC is accepting the practice will continue, and programs to take advantage of it, or at least mitigate the damage.
When you fast-forward through video content, you are watching with the maximum amount of attention you have, because you’re trying to determine exactly when to hit “play” and resume watching the show. AMC is inserting quick Mad Men promos in the commercial blocks in order to trigger that “STOP” reflex. They get promo views, and hopefully, the fast-forwarding viewer will assume the show will be right back, and lays off the accelerate button. I would imagine the advertiser whose spot follows the FF-break pays a higher rate.
Last season, an advertiser created a campaign that looked and felt like Mad Men, and would always cause me to stop the advance, but I can’t remember the client, so I guess that explains it’s absence. Here’s an NPR story on the campaign.
There’s also an ongoing rush of Mad Men stars starring in ads that play during the show. Christine Hendricks (“Joan” on the show) does a whiskey spot, and John Slattery (Roger) voices and appears sometimes in commercials for Lincoln-Mercury, but the best is Jon Hamm as the voice of American Airlines, the big fish his firm of Sterling Cooper Draper Pryce needs, but never gets. Ironically, Hamm’s character, Don Draper, has always been against going for AA, since they have an airline client in the small, regional (and fictional) Mohawk Airlines.
In the episode “The Better Half” recently, Megan was seen on the balcony of the Drapers’ Central Park high-rise apartment in her underwear. Some viewers, understandably, didn’t notice the emblem on her t-shirt, a large red star. No, Megan isn’t displaying her support for AMC’s newest show, The Amerikans, but she is wearing a shirt identical to the one actress Sharon Tate wore in an Esquire Magazine photo shoot. Sharon Tate, you may remember, was murdered in the Hollywood Hills by Charles Manson and his band of merry crazies.
Internet blogs and discussion boards are buzzing with the theory that Megan will be killed, citing Don and Betty’s daughter, Sally, was reading Rosemary’s Baby (the movie Sharon Tate was starring in when she was killed, by the way) and the season’s poster, which features a number of police officers. Here’s a good roundup of the rumors.
As you can probably tell from this incarnation of a blog that began in the last century, I like good television. Some shows I latch onto from the beginning (Jericho, Breaking Bad, The Sopranos, Rubicon), and others I discover later, after realizing my first impression wasn’t a good one (Sons of Anarchy, The Shield, Mad Men, Justified).
Recently, two more shows fell into the latter category, House of Cards and The Walking Dead. One is a show in which each episode attempts to make you throw up even more of what you ate that day, showing the blood, carnage and gore associated with the end of normal society, and its transition to a state of terminal inhumanity.
The other is a show about zombies.
I was disgusted and completely put off by both of these shows after watching approximately 20 minutes of their respective pilots. After hearing much critical acclaim, mostly from friends, I decided to give the shows second chances, and much like with Sons of Anarchy, once I got past the early minutes revulsion, I was hooked. In truth, these three shows, Sons, Dead and Cards share common roots. They are about power, politics and survival, and all have characters who are fighting the good fight, doing the right thing.
Okay, I haven’t found anybody like that in House of Cards yet, but I’m only nine episodes in. There’s nobody in that show I’d vote for, but let me tell you, both Sons of Anarchy and The Walking Dead have a number of characters for whom I’d go door to door. In fact, there have been several “walkers” in Dead who would get my support if they were running against any of the politicians in Cards. And Sons? Let’s just say that if you see an SUV around town sporting a “Jax/Chibs 2016” sticker, that’s me.
It’s hard to say whether The Walking Dead inspired, or simply took advantage of the recent resurrection (sorry, couldn’t resist) of the interest in zombie movies. Even the government has taken notice. The Center for Disease Control pushed Zombie Preparedness content out on their website, which was creepy in an “old guy breakdancing” way, rather than a “zombies are coming” way. A Montana EBS system was hacked and announced a zombie apocalypse on television and radio, which quite frankly was, to more than a few weary Top 40 and Adult Contemporary listeners, a relief in its assurance Adele would not be able to release any more hit records. Believe me, as a 30 year Radio veteran, I would welcome spending the rest of my life battling the undead as long as there wasn’t a followup to the theme from “Skyfall.”
The point is, right now, we’re loving zombies, a fact reflected in the success of AMC’s gorefest. But that leaves me a bit unsettled, because since the dawn of electric entertainment, and accelerated by the beginning of electronic entertainment, hit shows and movies can inspire and influence our interests and behaviors. How many kids in the early 60s became pilots because of Sky King? The delightful Nichelle Nichols (I can say this because I’ve met and interviewed her a couple times – she’s the most delightful of the Trek actors, and that’s saying a lot, because George Takei, who played Sulu is pretty goddamn delightful himself) inspired, and through a program with NASA, actually recruited a number of women and African Americans to the space agency. In my own experience in the late 70s, because of my love of the TV show Starsky and Hutch, I wanted more than anything to drive a 1976 Candy Apple red Ford Gran Torino with a white strip. I never got my Torino though, and had to settle for a belted sweater jacket and a perm, the point being, shows that grab our attention, interest and devotion will inspire us in real life.
A great example of this is legendary outlaw biker Sonny Barger, who when he took over a tiny, fledgeling group of motorcycle enthusiasts and moved them to Northern California, did so because he wanted to be like the fun-loving Lee Marvin character “Chino” from the Marlon Brando movie The Wild One. He loved the ideas of brotherhood and motorcycle riding in the movie, and was inspired to bring those things to his club, called Hells Angels (and by the way, there is no apostrophe in the name). Yea, Brando’s movie wasn’t inspired by Hells Angels, it was the other way around. Even back then, TVs and movies could have a great influence over what we do and what we love.
And that’s what scares the bejeezus out of me about House of Cards. As if we don’t already have enough criminals and sociopaths in Congress, do we really want to start attracting the kind of people who are excited by all the dirty-dealing they see in Cards? If there’s a zombie apocalypse, I’m all for a lot of people being prepared because, inspired by The Walking Dead, they learned to use a crossbow, but it’s tough enough watching the nonsense and criminality that goes on inside the Beltway and radiates outward to touch all of us, without worrying that Netflix, who produces and distributes the show, is sending up a red flare, attracting all who would hoodwink, fleece and otherwise sell down the river, good, hardworking, law-abiding Americans, to the city that already makes both Soddom and Gomorrah look like Mayberry and Hooterville.
Please, watch House of Cards. It’s a great show. Kevin Spacey is beyond awesome. But if you’re going to be inspired by a show, and let it spill over into your real life, store up some food, guns and ammo and maybe use Google Maps to find a nice, comfy prison to call home when the Zombie Apocalypse hits. It’s a better use for your creative energies.