A couple Mad Men notes this morning.
While reviewing the past couple episodes in preparation for tonight’s first-viewing of the new ep, a couple interesting lines of thought came through.
First off, I’ve noticed in the past couple years, that Mad Men has been leading the charge against DVRing and fast-forwarding through the commercials. While some are going for the “we’ll make them stop and watch the commercials” by turning off the ability in some devices/cable systems, AMC is accepting the practice will continue, and programs to take advantage of it, or at least mitigate the damage.
When you fast-forward through video content, you are watching with the maximum amount of attention you have, because you’re trying to determine exactly when to hit “play” and resume watching the show. AMC is inserting quick Mad Men promos in the commercial blocks in order to trigger that “STOP” reflex. They get promo views, and hopefully, the fast-forwarding viewer will assume the show will be right back, and lays off the accelerate button. I would imagine the advertiser whose spot follows the FF-break pays a higher rate.
Last season, an advertiser created a campaign that looked and felt like Mad Men, and would always cause me to stop the advance, but I can’t remember the client, so I guess that explains it’s absence. Here’s an NPR story on the campaign.
There’s also an ongoing rush of Mad Men stars starring in ads that play during the show. Christine Hendricks (“Joan” on the show) does a whiskey spot, and John Slattery (Roger) voices and appears sometimes in commercials for Lincoln-Mercury, but the best is Jon Hamm as the voice of American Airlines, the big fish his firm of Sterling Cooper Draper Pryce needs, but never gets. Ironically, Hamm’s character, Don Draper, has always been against going for AA, since they have an airline client in the small, regional (and fictional) Mohawk Airlines.
In the episode “The Better Half” recently, Megan was seen on the balcony of the Drapers’ Central Park high-rise apartment in her underwear. Some viewers, understandably, didn’t notice the emblem on her t-shirt, a large red star. No, Megan isn’t displaying her support for AMC’s newest show, The Amerikans, but she is wearing a shirt identical to the one actress Sharon Tate wore in an Esquire Magazine photo shoot. Sharon Tate, you may remember, was murdered in the Hollywood Hills by Charles Manson and his band of merry crazies.
Internet blogs and discussion boards are buzzing with the theory that Megan will be killed, citing Don and Betty’s daughter, Sally, was reading Rosemary’s Baby (the movie Sharon Tate was starring in when she was killed, by the way) and the season’s poster, which features a number of police officers. Here’s a good roundup of the rumors.