Buzzwords and Charlatans

This is a pretty funny (and right on the money) ad from Adobe.

The interwebs industry is full of buzzword wielding posers and charlatans who  in some cases know just enough to be dangerous, but usually not nearly enough to be in any way effective.

Case in point:

A few months ago, I was talking to a gentleman who had helped his brother (an SEO genius, I was assured) start a company devoted to helping businesses improve their Search Engine Optimization. Setting aside for the moment the discussion about SEO being kind of…over, I nodded politely, hearing this financial dude talk about his little bro who was a friggin’ genius I tell you, and the company he helped the guy start. Amazed that I hadn’t heard of the company (I mean there are probably only, what…a BILLION SEO companies out there, right?) I looked them up on the web and laughed out loud (my wife thought I was watching Modern Family on Hulu again, much to her chagrin, because she doesn’t think that show is funny at all – but how the hell can you not think Modern Family is funny for God’s sake?) because when I hit the website, I saw this SEO company had a PageRank of…

Wait for it…

3.

Yea, three. 3.

Jesus, I just relaunched this blog, have about eight posts on it and it has a PageRank of 3.

Okay, PageRank (named, by the way, for Google co-founder Larry Page, not for “web page”) is the definitive measure of a website’s profile on the web, based on an algorithm that takes into consideration inbound links, relevence to its own keywords, site layout, etc…YouTube‘s homepage has a PageRank of 9.

Here’s a little perspective for you. I picked what sounded like a little radio station in a little market at random to check their PageRank. Froggy 99.9 in Fargo, North Dakota has a PageRank of 4.

That’s 25% higher than the PageRank of this SEO company started by a real genius SEO guru. Really!

Maybe said guru is one of the guys in the Adobe* ad.

* – Adobe’s homepage has a PageRank of 9, by the way.

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Ride a Harley, Go to Prison

Which I (kind of) did last week.

The 2013 Florence Prison Run, sponsored by the Hells Angels Motorcycle Club, was a blast. It’s all about showing support for brothers inside the “big house” and a bunch of bikers did just that. I can’t say that I know anyone in the custody of the Federal Government at Florence, but did the run anyway.

Wild Hogs

Much like the HAMC Poker Run to celebrate American Legend Sonny Barger’s birthday in October, it was well organized, well executed (sorry…poor choice of words) and welcoming to non-patchholders. Like the previous big-boy ride that I wrote about here, I felt like I should have had a Wild Hogs patch on the back of my cut, though I’m not sure whether I’m the John Travolta or the Tim Allen character. I’d like to think I’m the Martin Lawrence character but know I’m probably not, even though the whole “stay-at-home-writer” thing rings true. My book was published in December though, so I’ve got that on him.

I am comfortable in the fact that I am not the William Macy character, despite my preference for Apple products.

Some pics from the ride…

Parking just in front of my Harley was a club of metrics
Parking just in front of my Harley was a club of metrics

 

My bike in the middle. Hanging my helmet on the handlebar after parking, I must admit I felt a little like one of the CHiPs guys. Ponch or John, I'm not sure...Probably John.
My bike in the middle. Hanging my helmet on the handlebar after parking, I must admit I felt a little like one of the CHiPs guys. Ponch or John, I’m not sure…Probably John.
There were a couple patch vendors on site, one run by a lovely older couple in their travel trailer. Their inventory was HUGE. I bought this one. $7 that included sewing it on my vest.
There were a couple patch vendors on site, one run by a lovely older couple in their travel trailer. Their inventory was HUGE. I bought this one. $7 that included sewing it on my vest.

 

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Cronkite Predicts Life in the 21st Century

This is really cool. In 1967, Walter Cronkite did a television presentation on what life would be like in the 21st Century. Sure, he missed mentioning Facebook, Twitter and Pinterest, but his writers did come up with a pretty spot-on vision of what life would be like…well…now.

Just tonight, I paid almost $4 a gallon for gas. Wonder if he saw that coming?

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