Category: Technology

Science

IMG_0009.JPG

Watching the most recent film version of H.G. Wells’ The Time Machine tells a much different story about why humans study the world and why we invent.

The original book is about a man of science inventing a time machine, and the adventure he has testing and then using the device. The protagonist discovers how to travel in time, creating a machine with spinning wheels and big levers that allows him to go into the future. At first, he relatively slowly advances through time, finally getting to a future Earth that has suffered some sort of apocalypse, or perhaps steady decline, and is populated by a simple people with no technology, living off the land, and trying to survive under the thumb of the underground dwelling “morlocks,” a vicious species who apparently feed on the above-ground living folk.

In the late 70s, Malcolm McDowell played H.G. Wells, as a writer/inventor, who travels to the future in pursuit of his friend, who turns out to be Jack the Ripper, who has used the invention to get to modern times. This trip gives “Jack” a brand new hunting ground, where he quickly targets Wells’ new 20th century girlfriend. Rather than use the original title, this movie version is called Time After Time.

The most recent telling of the story, starring Guy Pierce (The Hurt Locker, and the excellent Count of Monte Cristo) reverts to H.G. Wells’ title, and the protagonist’s construction of the time machine, but inserts as motivation, the untimely death of his fiancee, the device’s purpose now to change history and restore her to life. He’s depressed over her loss, and seeks to use science to correct the tragedy.

More dramatic for today’s audiences? Absolutely. And herein lies the sad truth that discovery for its own sake is no longer that interesting to us. In H.G. Wells day, inventing a machine that allowed the scientist to travel through time was its own reward, the adventure that results a bit of added drama. We’re sadly, no longer thrilled by exploration and scientific advancement, and need a personal stake in the pursuit to make it worth doing. In today’s world, the individual is all that’s important, and something that doesn’t necessarily derive some personal gain, whether it be a huge payday or keeping our girlfriend alive isn’t worth accomplishing. Why can’t Pierce’s character’s development of this amazing step forward in scientific study of our universe be its own reward? I think the filmmakers correctly understood that today’s film-going public wouldn’t care, unless there was something in it for the character they’re being asked to identify with. It’s unfortunate that we’re so self-centered that we have to have more skin in the game than pure scientific advancement to spend our time and money and potentially risk our life on.

I understand that in order for a story to be embraced, the audience must want to do what the protagonist does, and am disheartened that not enough of us would believe in the purity of the motivations of a character who didn’t stand to gain something other than discovery in their endeavors. I think that’s one of the reasons we haven’t been back to the moon, or pushing to travel to the stars. When proponents of space travel have to talk about all the everyday products that we wouldn’t have, if not for the space program, we’re on the wrong track. Don’t get me wrong, I wouldn’t want to live in a world without Tang and the Space Pen, but scientific advancement and the opportunity to travel to the stars should be enough to keep going, shouldn’t it?

Buzzwords and Charlatans

This is a pretty funny (and right on the money) ad from Adobe.

The interwebs industry is full of buzzword wielding posers and charlatans who  in some cases know just enough to be dangerous, but usually not nearly enough to be in any way effective.

Case in point:

A few months ago, I was talking to a gentleman who had helped his brother (an SEO genius, I was assured) start a company devoted to helping businesses improve their Search Engine Optimization. Setting aside for the moment the discussion about SEO being kind of…over, I nodded politely, hearing this financial dude talk about his little bro who was a friggin’ genius I tell you, and the company he helped the guy start. Amazed that I hadn’t heard of the company (I mean there are probably only, what…a BILLION SEO companies out there, right?) I looked them up on the web and laughed out loud (my wife thought I was watching Modern Family on Hulu again, much to her chagrin, because she doesn’t think that show is funny at all – but how the hell can you not think Modern Family is funny for God’s sake?) because when I hit the website, I saw this SEO company had a PageRank of…

Wait for it…

3.

Yea, three. 3.

Jesus, I just relaunched this blog, have about eight posts on it and it has a PageRank of 3.

Okay, PageRank (named, by the way, for Google co-founder Larry Page, not for “web page”) is the definitive measure of a website’s profile on the web, based on an algorithm that takes into consideration inbound links, relevence to its own keywords, site layout, etc…YouTube‘s homepage has a PageRank of 9.

Here’s a little perspective for you. I picked what sounded like a little radio station in a little market at random to check their PageRank. Froggy 99.9 in Fargo, North Dakota has a PageRank of 4.

That’s 25% higher than the PageRank of this SEO company started by a real genius SEO guru. Really!

Maybe said guru is one of the guys in the Adobe* ad.

* – Adobe’s homepage has a PageRank of 9, by the way.

Tags : , , , ,

Cronkite Predicts Life in the 21st Century

This is really cool. In 1967, Walter Cronkite did a television presentation on what life would be like in the 21st Century. Sure, he missed mentioning Facebook, Twitter and Pinterest, but his writers did come up with a pretty spot-on vision of what life would be like…well…now.

Just tonight, I paid almost $4 a gallon for gas. Wonder if he saw that coming?

Tags : , , , ,